Tuned Out

Super GT’s reluctance to broadcast its own races outside of Japan has created a pointless mess that hurts its own pursuit of international growth.

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I could tell you so many great stories about this weekend’s opening round of the Autobacs Super GT Series held at Okayama International Circuit. There’s just one problem: I didn’t get to watch it. Not because I didn’t want to. Of course I did. I just…couldn’t watch it. At all.

NISMO TV, who with the help of Radio Le Mans had become the unofficial broadcast partner of Super GT outside of Japan, were not able to broadcast this season’s first race on their YouTube channel. With Super GT not having a television broadcast carrier outside of its home country since their short-lived arrangement with Motors TV ten years ago, and with the series itself not offering any sort of official live streaming options in its place, there was no legal way to watch the race unless you lived in Japan.

If you lived outside of Japan, where you cannot get the J Sports multiplex of networks on cable or satellite providers, and you cannot pay about ten dollars to watch a livestream of the race on Niconico – which is not accessible to prospective viewers outside of Japan – your only option to watch the race live, as it happened, was on an illicit TV streaming site, with low-quality pictures and enough invasive pop-up ads and potential trojan horse viruses to make your computer’s hard drive burst into confetti.

I wanted no part of delving back into that hole again. And at least one top person at RLM had re-iterated the point that illicit streams ultimately make it harder for their Super GT broadcasts on YouTube to happen again in the future – much like rampant piracy of anime makes it harder for studios to produce additional seasons of popular shows. (Trust me on this, me and all my friends are total nerds, and we do the right thing by streaming our anime on Crunchyroll, who paid me a sum of literally nothing to say that.)

Just one problem: When NISMO’s official Twitter account is posting GIFs of the race almost as they’re happening, complete with “J SPORTS 4 LIVE” watermarking in the upper right corner – but they’re not streaming the race themselves on their YouTube channel, where in the flying Fukuoka Prefecture are they getting the streaming video footage to convert to GIFs?

Also, having already announced that they wouldn’t be broadcasting the race this weekend, what good would it do for NISMO to keep posting infographics reminding everybody when the race starts so they can be on time to not watch the race on NISMO Dot TV?

To put it simply: Super GT’s broadcasting situation outside of Japan is a sorry, rotten, horrible mess. Continue reading “Tuned Out”